Creating Survey Cards: A Comprehensive Guide For 2023

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Employee Motivation Questionnaire 20+ Questions and Free Template
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Table of Contents

What are Survey Cards?

Survey cards are a type of questionnaire that can be used for a variety of purposes, including gathering feedback from customers, employees, or students. They are typically smaller in size than traditional surveys, and can be printed on cards or paper to be distributed easily. Survey cards can include a range of question types, from multiple-choice to open-ended questions, and can be customized to fit the needs of your specific project. They are a great way to gather quick feedback and insights from a targeted audience.

Benefits of Using Survey Cards

There are several benefits to using survey cards for your feedback gathering efforts. Some of these benefits include:

  • Easy to distribute: Survey cards can be easily handed out to a targeted audience, making it easy to gather feedback quickly.
  • Cost-effective: Printing survey cards on paper or cardstock is typically less expensive than printing traditional surveys or using online survey platforms.
  • Higher response rates: Because survey cards are often shorter and more targeted, they can result in higher response rates from participants.
  • Quick insights: Survey cards can be distributed and analyzed quickly, allowing for faster insights and decision-making.

Types of Survey Card Templates

There are several types of survey card templates available, depending on your specific needs. Some of the most common types include:

  • Customer feedback surveys: These survey cards are typically used to gather feedback from customers about their experience with a product or service.
  • Employee engagement surveys: These survey cards can be used to gather feedback from employees about their satisfaction with their job, work environment, and company culture.
  • Student evaluations: Survey cards can also be used in educational settings to gather feedback from students about their classes and teachers.

Designing Survey Cards

When designing your survey cards, it’s important to consider the overall look and feel of the card. The design should be simple and easy to read, with clear instructions and question prompts. You can use a variety of design elements, such as color, graphics, and fonts, to make your survey cards visually appealing and engaging. However, be careful not to overdo it, as too many design elements can make the card cluttered and difficult to read.

Content for Survey Cards

The content of your survey cards will depend on the specific questions you want to ask and the information you want to gather. Some tips for creating effective survey questions include:

  • Keep it short and focused: Survey cards should be short and to the point, with only the most important questions included.
  • Use clear and concise language: Make sure your questions are easy to understand and avoid using technical jargon or complex language.
  • Include a mix of question types: Multiple-choice, ranking, and open-ended questions can all provide valuable insights.
  • Avoid leading questions: Make sure your questions are neutral and don’t lead participants to a certain answer.

Distributing Survey Cards

Once your survey cards are designed and printed, it’s time to distribute them to your target audience. This can be done in a variety of ways, depending on your specific needs and goals. Some common methods for distributing survey cards include:

  • Handing them out in person: Survey cards can be handed out in person to customers, employees, or students.
  • Mailing them: Survey cards can also be mailed to a targeted list of participants.
  • Displaying them in a public area: Survey cards can be displayed in a public area, such as a lobby or waiting room, for participants to fill out.

Analyzing Survey Card Results

Once you’ve collected your survey cards, it’s time to analyze the results. This can be done manually, by tallying up the responses to each question, or using online survey tools to analyze the data. Some tips for analyzing survey card results include:

  • Look for patterns: Analyze the data to look for patterns or trends in the responses.
  • Compare results: Compare the results to previous surveys or industry benchmarks to gain insights into how your organization is performing.
  • Take action: Use the insights gained from the survey card results to make informed decisions and improvements in your organization.

Examples of Survey Cards

Here are a few examples of survey cards that can be used for different purposes:

  • Customer feedback survey card: This survey card could include questions about the customer’s experience with a product or service, their satisfaction with the company, and their likelihood to recommend the company to others.
  • Employee engagement survey card: This survey card could include questions about the employee’s job satisfaction, their relationship with their supervisor, and their overall engagement with the company.
  • Student evaluation survey card: This survey card could include questions about the student’s experience in a class, their satisfaction with the teacher, and their overall academic experience.

Tips for Creating Effective Survey Cards

Here are a few tips to keep in mind when creating your survey cards:

  • Keep it short and focused
  • Use clear and concise language
  • Include a mix of question types
  • Avoid leading questions
  • Design the card to be visually appealing and engaging
  • Distribute the survey cards strategically to your target audience
  • Analyze the results and take action based on the insights gained


Survey cards are a powerful tool for gathering feedback and insights from your target audience. By following the tips and best practices outlined in this guide, you can create effective survey cards that provide valuable insights and drive improvements in your organization.

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