Capability Statement Template: A Comprehensive Guide

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39 Effective Capability Statement Templates (+ Examples) ᐅ TemplateLab
39 Effective Capability Statement Templates (+ Examples) ᐅ TemplateLab from

Table of Contents

What is a Capability Statement?

A capability statement is a document that outlines the core competencies, qualifications, and experiences of a company or an individual. It is typically used in the business world to showcase the capabilities and strengths of a company to potential clients, partners, or investors. A well-crafted capability statement can effectively communicate what sets a company apart from its competitors and why it should be considered for a particular opportunity.

While capability statements are commonly used by government contractors to bid on contracts, they can also be beneficial for small businesses, freelancers, and consultants looking to attract new clients or secure partnerships. A capability statement serves as a marketing tool that highlights the unique value proposition of a company or individual and demonstrates their ability to meet the needs and requirements of potential clients or partners.

Why is a Capability Statement Important?

A capability statement is important for several reasons:

1. Differentiation: In a competitive marketplace, a capability statement helps a company stand out from its competitors by highlighting its unique strengths, qualifications, and experiences. It allows potential clients or partners to quickly assess why they should choose a particular company over others.

2. Credibility: A well-crafted capability statement enhances a company’s credibility by showcasing its track record, certifications, awards, and testimonials. It provides evidence of the company’s capabilities and achievements, instilling confidence in potential clients or partners.

3. Business Development: A capability statement is a valuable tool for business development. It can be used to attract new clients, secure partnerships, negotiate contracts, and pursue new opportunities. It serves as a concise and compelling introduction to a company’s capabilities and offerings.

4. Marketing: A capability statement is an effective marketing tool that can be distributed at networking events, trade shows, conferences, and meetings. It helps create brand awareness, generate leads, and build relationships with potential clients or partners.

Key Elements of a Capability Statement Template

A well-structured capability statement template typically includes the following key elements:

1. Company Information

The capability statement should begin with the company’s name, logo, contact information, and a brief overview of the company’s mission, vision, and values. This section provides a snapshot of the company’s identity and sets the tone for the rest of the document.

2. Core Competencies

This section highlights the core competencies and areas of expertise that make the company unique. It should focus on the company’s strengths and capabilities that align with the target audience’s needs and requirements. Examples of core competencies include specialized skills, certifications, industry knowledge, and innovative approaches.

3. Past Performance

The past performance section showcases the company’s track record and achievements. It includes relevant projects, contracts, or partnerships that demonstrate the company’s ability to deliver high-quality products or services. This section can also include testimonials or references from satisfied clients or partners.

4. Differentiators

This section highlights what sets the company apart from its competitors. It could be unique methodologies, proprietary technologies, exceptional customer service, or any other factor that gives the company a competitive advantage. This section should clearly articulate the value proposition of the company.

5. Certifications and Awards

If the company has any certifications, licenses, or awards, they should be included in this section. These credentials enhance the company’s credibility and demonstrate its commitment to quality and excellence.

6. Contact Information

The capability statement should end with the company’s contact information, including phone number, email address, and website. This section makes it easy for potential clients or partners to reach out and connect with the company for further discussions or inquiries.

How to Create an Effective Capability Statement

Creating an effective capability statement involves the following steps:

1. Understand Your Target Audience

Before creating a capability statement, it’s crucial to understand the needs and requirements of your target audience. Research the industry, competitors, and potential clients or partners to identify what they value and what they are looking for in a company.

2. Define Your Unique Value Proposition

Determine what sets your company apart from others and what makes it uniquely qualified to meet the needs of your target audience. Focus on your core competencies, expertise, and differentiators. Your unique value proposition should be clear, concise, and compelling.

3. Keep it Concise and Readable

A capability statement should be concise, typically one to two pages long. Use short paragraphs, bullet points, and headings to make it easy to read and navigate. Avoid jargon and technical language that may confuse or overwhelm the reader.

4. Use Visuals and Branding

Include your company’s logo, colors, and fonts to maintain consistency with your branding. Use visuals such as charts, graphs, or images to illustrate your achievements or showcase your products or services. Visuals can make your capability statement more engaging and memorable.

5. Tailor it to Each Opportunity

While a capability statement template provides a standardized format, it’s essential to tailor each capability statement to the specific opportunity or audience. Highlight the most relevant experiences, qualifications, and achievements that align with the needs and requirements of the opportunity.

Tips for Designing a Capability Statement Template

Designing an effective capability statement template involves the following tips:

1. Use a Professional Layout

Choose a clean and professional layout that is visually appealing and easy to read. Use consistent fonts, sizes, and spacing throughout the document. Ensure that the document is well-organized with clear headings and sections.

2. Incorporate Your Branding

Include your company’s logo, colors, and fonts to maintain consistency with your branding. This helps create brand recognition and reinforces your company’s identity.

3. Highlight Key Information

Use bold or italicized text, bullet points, or subheadings to highlight key information or important details. This makes it easier for the reader to quickly scan and grasp the main points of your capability statement.

4. Use White Space Effectively

Leave enough white space around text and images to create a clean and uncluttered look. This enhances readability and makes the document visually appealing.

5. Proofread and Edit

Before finalizing your capability statement template, thoroughly proofread and edit the content. Check for grammatical errors, spelling mistakes, or any inconsistencies in formatting. A well-edited and error-free document reflects professionalism and attention to detail.

Sample Capability Statement Templates

Here are two sample capability statement templates to give you an idea of how they can be structured:

Sample Capability Statement Template 1:

[Insert Sample Capability Statement Template 1]

Sample Capability Statement Template 2:

[Insert Sample Capability Statement Template 2]


A capability statement template is a powerful tool for showcasing a company’s competencies, qualifications, and experiences. It helps differentiate a company from its competitors, enhance credibility, attract new clients, and pursue business opportunities. By following the key elements and tips outlined in this guide, you can create an effective capability statement that effectively communicates your unique value proposition and opens doors to new opportunities.

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